The branding produced for the CRM or Center of Musical Research is developed trough printed matter (business card, envelope, writing paper), posters and a program. The graphic system play on the ambivalence of analogic/digital which is traduced by the use of a decorative typography that evokes both the binary code and the notes of a score. The logotype is a combination of this font and a Fengardo Neue ligature. In order to integrate the sponsor into the graphics chain, tools are available. To the ornamental font is added a program realized on Processing which makes it possible to convert the pixels of an image into symbols characteristic of this visual identity.
Digital printing - Screenprinting - Processing